Editorial policy
Pet health is one of the few topics where a confidently wrong sentence can cost a reader money, time, or an animal. This page sets out exactly what we will and will not do, so you can hold us to it.
Who writes the articles
Every article is written by Chirag Sadhwani, and every article is bylined with his name. There is no editorial team, no guest contributor list, and no ghost reviewer. He is not a veterinarian, and we do not claim he is: the site says so plainly rather than borrowing someone else's credentials. Nothing here has been reviewed by a veterinary professional, because no veterinary professional has reviewed it.
What we will never publish
No dosages, no diagnostics, no prognoses, and no "wait and see" advice where the answer is to call a clinic today. If an article describes a symptom that can kill, the symptom is named explicitly and the instruction to seek help is not softened into a suggestion. Emergency signs get named. That is a line we hold because the alternative is a reader who trusted us at the wrong moment.
Where the facts come from
Claims trace to named sources, listed at the foot of each article. We prefer veterinary-association guidelines, AAFP and ISFM for cats, AAHA for dogs, the American College of Veterinary Behaviorists, the Association of Petdog Trainers, the World Small Animal Veterinary Association nutrition toolkit, over commercial pages, even when a commercial page is easier to read and better written. Where a claim comes from a manufacturer or a retailer, we say so, because a food company's own feeding guide is a marketing document.
How a number gets in
A figure is used only when we can name where it came from. If we can only find a number attached to a phrase like "studies show", we leave the number out rather than pass on a figure whose origin we cannot confirm. Ranges beat single values where the evidence is a range, and we say who the range applies to. We do not quote a percentage to make a paragraph look researched.
Dates, and what counts as an update
An article carries the date it was written. It shows an updated date only when the body materially changed: a corrected fact, a changed recommendation, new evidence. Never because the year rolled over. This is a deliberate choice against a common habit of updating dates for freshness, and it is why some articles here are visibly old and still unapologetic about it.
Corrections
Veterinary guidance ages, and we will get things wrong. If an article is wrong, email is not published because we do not run one; write to us through the channel you found the article on and say which article and what is wrong. Corrections are made in place, with the updated date recording them. We do not quietly edit a claim and leave the original date standing, and we do not delete a section that turned out to be less useful than hoped.
What is not on this site
No advertising, no affiliate links, no sponsored content, no product roundups, and no recommendations of a food, a breed, or a service we have no stake in. If pawflet ever runs a paid placement, it will be labelled on the article itself and the editorial answer will not change. We also do not publish reader submissions or comments, so there is no venue here for advice we have not checked.
How this site is funded and measured
By donations, and by nothing else. We measure which sections readers actually spend time on, using our own first-party code, no Google Analytics, no tag manager, no advertising pixel, and no third party receiving a request when you read a page. That data tells us which questions to answer next. It is described in full on theprivacy page, because a measurement you cannot inspect is just a promise.